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"Leading cross-continental teams is a bit of a balancing act," says Deepak Agarwal, founder of several global businesses. "There is so much to educate yourself on as you enter a global marketplace. You have to think beyond your home office. Localizing, or understanding the way business is conducted in the areas where your business is present, can have a tremendous positive impact on your strategy for going global."
Agarwal provides five (5) pointers concerning:
- Language
- Payment method
- Price point and currency
- Shipping (which brings up zone skipping)
- Cultural nuances
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