Saturday, February 29, 2020

Intermission: Let's All Go to the Lobby'

©2020 Laurel J. Delaney.  All rights reserved.
Let’s All Go to the Lobby’ – an animated musical advertisement – has been playing before features in theaters since 1957, but it does more than entice audiences to buy popcorn.  It promoted newly constructed concession stands in theaters across the country and generated extra revenue for enterprises.

Listen to the jingle from this short film.  Now that will stick in your head for a while.  A little more history:
Chicago-based Filmack Studios released the trailer animated by the producer of Popeye, Dave Fleischer, as part of a series of similar Technicolor shorts to promote the newly installed concession stands in theaters across the country. The film has lasted in movie theaters because it does more than its intended purpose to introduce audiences to theaters’ new way of making revenue—it embodies the moment such an intricate part of watching a film in theaters began.
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