What Is Your Ultimate Business Goal: Local or Global?

©iStock/metamorworks

Small-to-midsize business owners (SMB) are often faced with contradictory advice on whether to go global or stay local. Article after article explains the benefits of buying local and working with homegrown businesses. Yet SMBs are also encouraged to harness technological advances to realize their global aspirations.

As Frederick Crosby, Chief Revenue Officer of Veem says, "when faced with a decision between staying local or expanding to international markets, small business owners need to consider their ultimate business goals, target market/audience, and ultimately, their bandwidth."

Read more about which is best for your business:  local or global?