What Is Your Ultimate Business Goal: Local or Global?

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Small-to-midsize business owners (SMB) are often faced with contradictory advice on whether to go global or stay local. Article after article explains the benefits of buying local and working with homegrown businesses. Yet SMBs are also encouraged to harness technological advances to realize their global aspirations.

As Frederick Crosby, Chief Revenue Officer of Veem says, "when faced with a decision between staying local or expanding to international markets, small business owners need to consider their ultimate business goals, target market/audience, and ultimately, their bandwidth."

Read more about which is best for your business:  local or global?

Whether Your Business Is Local or Global, Market It

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In the article below, Corey Whelan shares the best way to market a small business effectively.  In it, she says:

"Whether your business is local or global, take the time to support good works that tie your name to a cause."

Read the entire article here.

Even Plants Grow in Sidewalk Cracks

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Here's another American Express OPEN Forum contribution, "11 Tips to Help You Thrive After Losing Your Biggest Client."

And your biggest client can be local or global.

Winning at Business, Local or Global

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I recently interviewed Alan M. Webber, author of "Rules of Thumb," over at the new American Express OPEN Forum.

Alan's an amazing guy. He called on Friday to thank me for saying such nice things about him and "Rules of Thumb." I'm not sure why he did that other than being super-generous. On my part, it's easy to speak the truth.

I wonder: If every Global Small Business Blog reader bought this book, would we be able to move it on to the best-seller list where it belongs?

Go buy it now.

Are There Myths to Global Marketing?

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Globally, one size or solicitation may not fit all but you have to start somewhere -- right? Tailor your message as you grow globally. Read more here.

To find out if your business is ready for international expansion, take alook at this.