Tuesday, February 05, 2019

There is Money in Global Podcasting

Podcasting may be a relatively small industry in the U.S, but if anyone had to guess, Spotify has bigger ambitions than that.
Spotify is in advanced talks to acquire Gimlet Media, the Brooklyn-based narrative podcast company, for more than $200 million in cash, according to Recode.
The U.S. podcasting industry brought in $314 million in ad revenue in 2017. Yet the global picture is much different.

Read more: no, podcasting is not a small business.

Oh, and check out the ultimate guide to the best business podcasts here.  They forgot one:  The Worldly Marketer.

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