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The allure of building a BIG business can seduce even the most grounded person.
In spite of this, Paul Jarvis [a designer and writer who deliberately kept his business small over the span of two decades because of the personal freedom it gives him] wants to change the narrative with his new book, Company of One. He challenges the belief that bigger is better and offers a smarter, smaller solution that replaces the hustle with happiness — while still being highly profitable as a business.
Jarvis goes on to provide five pointers:
- Embrace the “company of one” mindset.
- Value what’s important to you.
- Choose how you prefer to engage with your audience.
- Teach everything you know.
- Know the difference between more and enough.
Read more about
how one entrepreneur built a big career by staying small .
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