Smaller Can Be Better When it Comes to Business and Personal Happiness

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The allure of building a BIG business can seduce even the most grounded person.

In spite of this, Paul Jarvis [a designer and writer who deliberately kept his business small over the span of two decades because of the personal freedom it gives him] wants to change the narrative with his new book, Company of One. He challenges the belief that bigger is better and offers a smarter, smaller solution that replaces the hustle with happiness — while still being highly profitable as a business.

Jarvis goes on to provide five pointers:

1. Embrace the “company of one” mindset.
2. Value what’s important to you.
3. Choose how you prefer to engage with your audience.
4. Teach everything you know.
5. Know the difference between more and enough.

Read more about how one entrepreneur built a big career by staying small .