How to Create a Global Slam Dunk With a Product

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What do basketball and hot chocolate have in common.  If you are 11-year old Max Ash, that's an easy answer because he sees the world differently.

“I’ve come up with the idea of a mug with a basketball hoop to throw marshmallows into hot chocolate,” Max said.

So far Max has sold 44,000 of these mugs -- The Mug With a Hoop™ -- and made more than $1 million in retail sales.  But the truth of the matter is that Max is on a bigger mission beyond himself.  “That kids with dyslexia [which Max has] have good ideas but they learn differently."

Read more:  Weston Boy's Mug Business Is Global Slam Dunk

Related video:  Meet a Child Entrepreneur With Dyslexia and His Mom