Thursday, May 07, 2015

How to Disrupt the Online Pathway to Purchase

James Lenehan, founder of Donnybrook, Ireland-based Reep Rewards, tells how he quit his job as a corporate solicitor to become a high-tech entrepreneur.

Reep Rewards, established in 2013, is a mobile app that offers discounts and cash back to loyal customers.  It has already had over 80,000 downloads.

Here how the app works:
"Shoppers simply go to the Apple or Android app store and download the free Reep Reward app. This then allows them view a host of special offers which retailers - mostly supermarkets - from all over the country have uploaded. The app then entitles them to avail of savings on these promotional items which, in some cases, can be as much as 25pc-50pc off the original product price," explains James.
Welcome to the special-offer instant world of online and mobile.  Brands are now realizing they have an opportunity to disrupt shoppers on what is called their "pathway to purchase."

Read more ... Reaping the benefits of customer loyalty with sights on global market

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