Friday, September 26, 2014

Embrace the World Through Localization

Connecting with customers all over the world is easier said than done. According to Heidi Lorenzen, "One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication."  She goes on to ask a key question:  "How can marketers overcome language barriers to excel at delivering all the right content, to all their audiences, in all the languages they speak?"

Bottom line:  It pays to localize.

Find out why:  It Pays to Globalize:  Why Marketers Must Embrace Localization

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