Tuesday, September 30, 2014

A Six-Step Entrepreneurial Process to Lean Exporting

I had the great opportunity to meet Cristina Hernandez, a part-time Professor at Tecnologico de Monterrey, Guadalajara campus in the department of International Business and the Department of Innovation and Entrepreneurship, at the recent Utah Global Forum (9/24/14).  She is also the founder of Managed Strategies, an international sales and market entry consultancy.

When I conducted a little research, I discovered that Cristina authored an interesting paper entitled, "An Entrepreneur's Guide To Lean Exporting."  In it, she talks about how to validate opportunities in a foreign market quickly and gain new sales sourced from abroad.

Read the entire paper here.

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