Tuesday, August 06, 2013

John Yunker Helps You Get Lucky with Pricing in Asia

I have always been a fan of web globalization expert John Yunker who is big advocate for the translation of software and websites (see Global by Design and Byte Level Research, companies he manages).  In the article below, he says:

"Numbers sometimes mean much more than the data they represent. People often have lucky numbers that carry emotional significance to them."  He goes on to say:  "But lucky and unlucky numbers can vary by culture. When selling into Greater China, Japan, and Korea, retailers need to be aware of these numbers and use them to their advantage when possible."

Read the entire article to find out how to avoid the unlucky numbers in your international pricing strategy and concentrate on the lucky ones:

Other related articles on John Yunker posted here at The Global Small Business Blog

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