The Skinny on Border Friction

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My latest article for client Pitney Bowes Global Ecommerce Solutions.  I discuss what border friction is, what causes it and how to minimize or avoid it.

Going Global 101:  What is Border Friction?

John Yunker Helps You Get Lucky with Pricing in Asia

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I have always been a fan of web globalization expert John Yunker who is big advocate for the translation of software and websites (see Global by Design and Byte Level Research, companies he manages).  In the article below, he says:

"Numbers sometimes mean much more than the data they represent. People often have lucky numbers that carry emotional significance to them."  He goes on to say:  "But lucky and unlucky numbers can vary by culture. When selling into Greater China, Japan, and Korea, retailers need to be aware of these numbers and use them to their advantage when possible."

Read the entire article to find out how to avoid the unlucky numbers in your international pricing strategy and concentrate on the lucky ones:

How Your Pricing Strategy Can Bring You Good Luck in Asia

Other related articles on John Yunker posted here at The Global Small Business Blog

Ways to Build Trust In a Global Business (or Any) Relationship

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Here's my latest contribution for Pitney Bowes (a client) entitled:  Six Ways to Build Trust in a Global Business Relationship

As one reader said:

Thanks for posting this, Laurel. Lot's of valuable insight in this article. I would say that much of it applies to personal relationships as well as professional ones, too!

I hope you find it useful.  If you do, pass it along to someone else who you know might benefit from it.

A Guide to Landed Pricing in Global Trade

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In my first blog post for Pitney Bowes (client), I explain what a landed price is, why it is essential in global trade and how you can put it to use to increase your profits.

What Is a Landed Cost and Why it's Essential in Global Trade