Wednesday, March 28, 2012

J. Crew Scouts Global Opportunity

J. Crew CEO Mickey Drexler will start selling online orders to 107 countries, spanning 41 currencies.  This is an about face for a CEO who at one time called overseas expansion a "distraction from domestic operations.”

There's a trick (I call it 'deep strategic thinking') to going global that fast.  Find out what it is here.

Illustration credit:  J. Crew homepage

Related article:

J. Crew Spreads Its Global Wings (2/27/10) -- looks like it has taken them two years to get this new international initiative off the ground.

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