J. Crew Scouts Global Opportunity

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J. Crew CEO Mickey Drexler will start selling online orders to 107 countries, spanning 41 currencies.  This is an about face for a CEO who at one time called overseas expansion a "distraction from domestic operations.”

There's a trick (I call it 'deep strategic thinking') to going global that fast.  Find out what it is here.

Illustration credit:  J. Crew homepage

Related article:

J. Crew Spreads Its Global Wings (2/27/10) -- looks like it has taken them two years to get this new international initiative off the ground.

J. Crew Spreads Its Global Wings

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The classic American outfitter, J. Crew, currently available only in North America and Japan, has plans to spread its global wings through a new agreement with Net-A-Porter that will take them first into Canada and next into the U.K.

Hard to believe:

"We're not capable of shipping outside of the United States," Lyons explains. "We have received an overwhelming request from our customers to be available overseas."

Jenna Lyons serves as J. Crew creative director.

Read more here.