Tuesday, November 16, 2010

The Kardashian Brand is Borderless

Never in a million years could I ever imagine writing about Kim Kardashian and her sister Kourtney going global; but here I am.
Kim Kardashian and sister Kourtney Kardashian are going global with cover spreads in far flung India and South Africa.  It’s a far cry from Wilshire Blvd. but the Kardashian brand apparently knows no bounds, even in the Third World.
What can we learn from them?  That anything is possible when it comes to taking a brand global.

Read more here.

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