Friday, January 23, 2009

New Global Shopper Study

A new global shopper study, “Shopper Decisions Made In-Store” (SDMIS,) reveals what’s truly happening in the world’s retail shopping aisles. An excerpt:
What works in China won’t work in Germany. Shoppers behave differently inside the store in every country.

Shoppers in China decide what category to buy from, which brand to choose and how much they will buy inside the store 88 percent of the time, but in Germany that number plummets to 38

No two countries are exactly alike. So when it comes to marketing to a Shopper, Marketers can think globally, but always need to act locally, armed with local expertise on how best to engage the Shopper in each country.

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