Friday, November 04, 2005

The Three Hurdles Of Global Web Sites

In Optimize

One of the most difficult issues companies are dealing with in the new global economy is thinking locally and managing globally. Sure, companies have always had international divisions and subsidiaries, but they tended to be isolated fiefdoms. Now the global economy requires that companies use their Web site to provide a consistent image to customers, no matter where they are. But companies can't just impose a one-size-fits-all view on their Web site.

Here's what they have to look out for:

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