Tuesday, November 08, 2005

Abridged Borderbuster 11/4/05


If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:

1. Welcome From The Publisher
2. Feedback From Our Readers
3. U.S. Must Help Iraq Obtain Wealth Quickly*
4. Business and Cultural Tips: Have Some Fun!*
5. Foreign Shopping Sites Cater to U.S. Customers*
6. How I Went Global: Ongoing Series // GlobeTrade.com
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Expanding Internationally: Grow As You Go*
10. The Importance of Developing An International Strategy*
11. Executive Planet*
12. Blog World: A Feature On Wal-Mart*
13. Laurel’s New e-Book Is Ready: “GODZILLA Global Marketing!”
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany*

Published in Chicago – “Home of The World Series Champion White Sox!” – Congratulations!

*Indicates exclusive to Borderbuster subscribers only.

Sample section:

*Subscriber Exclusive*

Large companies routinely take advantage of the enormous potential of international markets. They simply budget for the expansion, spending whatever it takes to build the infrastructure to support future revenue. Entrepreneurs, on the other hand, have limited resources, few connections, and tight budgets. When they go global, they need to be convinced that they are doing the right thing.

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