The Impact of Big Business Thinking on Small Business

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B. Bonin Bough, who joined Mondelez from PepsiCo in 2012 as VP of global media and consumer engagement, and was named chief media and e-commerce officer last year was inspired to make its first show's season, Cleveland Hustles, underlying concept his mission for small businesses across America.

"What I began to realize was how big of an impact big business thinking can have on small business," says Bough [now-former chief media and e-commerce officer B. Bonin Bough, and member of Fast Company's 2011 Most Creative People], who joined Mondelez from PepsiCo in 2012 as VP of global media and consumer engagement, and was named chief media and e-commerce officer last year. 

The former Mondelez chief media officer is taking his global brand marketing skills to small business, and going deep on marketing's future in messaging.

Read more:  Why Bonin Bough Left Mondelez to Help Shepherd Small Businesses With LeBron James