Today in Global Small Business: Non-Fungible Tokens (NFTs) or All Things Crypto

©iStock/Marina Funt

What's affecting me, my clients, my colleagues and other global small business owners:

• Fungible (adj.) — able to replace or be replaced by another identical item; mutually interchangeable.
• Speculative crypto art market takes off.  Why?  "Our digital lives are surrounded by countless digital objects. NFTs are a way to imbue such objects with financial value. When that happens they take on a new level of significance and importance."
• Lindsay Lohan sold a photo of herself for $17K – and then tweeted about it.
• Quote of the week:  "Billionaire Mark Cuban is selling a motivational quote as a NFT for $1,700. " – Markets Insider, March 13, 2021
• Shark Tank celebrity and owner of the Dallas Mavericks Mark Cuban sold a tokenized version of one of his tweets for $952.  The sale was made via the Valuables platform. 
• A clip of LeBron James blocking a shot sold for $100K last month.

The Impact of Big Business Thinking on Small Business

©iStock/LeventKonuck

B. Bonin Bough, who joined Mondelez from PepsiCo in 2012 as VP of global media and consumer engagement, and was named chief media and e-commerce officer last year was inspired to make its first show's season, Cleveland Hustles, underlying concept his mission for small businesses across America.

"What I began to realize was how big of an impact big business thinking can have on small business," says Bough [now-former chief media and e-commerce officer B. Bonin Bough, and member of Fast Company's 2011 Most Creative People], who joined Mondelez from PepsiCo in 2012 as VP of global media and consumer engagement, and was named chief media and e-commerce officer last year. 

The former Mondelez chief media officer is taking his global brand marketing skills to small business, and going deep on marketing's future in messaging.

Read more:  Why Bonin Bough Left Mondelez to Help Shepherd Small Businesses With LeBron James