What DTC Brands and Retailers Need to Know to Stay Ahead

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With discussions heating up around new tariffs on imports—particularly from China—U.S. brands face a critical question:  how to adapt supply chains without squeezing margins or raising prices in ways that disrupt customer loyalty.  We covered part of the solution, for example, with "Is Manufacturing in Cambodia a Good Alternative to China?" 

Tariffs may seem like a blunt policy tool, but their impact on everything from sourcing to pricing strategy can be complex, significant, and lasting.

Who decides on tariffs?  What will be the potential impact on supply chains and costs?  How do you mitigate the impact?  Find out more on how to adapt for long-term resilience.

Amazon Audience Targeting: Increase Your Revenue, See Real Conversions and Maximize Your Ad Budget

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If you’re looking to increase your revenue and see real conversions, Amazon audience targeting helps maximize your ad budget. 

Amazon provides the perfect opportunity to sell to millions online, extending reach far beyond a brick-and-mortar storefront. Due to the sheer volume of web traffic that Amazon receives each month, many sellers focus all of their efforts exclusively there rather than open their Direct to Consumer (DTC) website.

eCommerce brands will see greater success by narrowing their target audience rather than selling to every consumer in the world.

Learn about three basic types of ads that appear in specific places with Amazon targeting.