China Will Become a Creative Force: Are You Ready?

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Interesting article here about the creative forces behind China and why it's been slow to peak.

Why just take a look:

"If you think about a discipline where China can make its mark, it would be outdoor," said Doug Schiff. "Japan excels at interactive, Singapore is known for print and Thailand TV. In China, most of the award-winning work has been in outdoor." He said the relatively low cost of outdoor campaigns makes it easier to experiment.

Yet, tried and true trends are emerging:

... we are seeing among the Chinese creative community in general are neo-traditionalism, nostalgia/retro, and a yearning for childhood," Mr. Schokora said, noting that what those have in common is a preoccupation with history. "As forward-looking as China is, creative inspiration is still coming from its rich past and robust heritage."

Read the entire article here. 

Posted by:  The Global Small Business Blog

How To Fix a Botched Global Network

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Let's say you recently started to expand your business globally and it seems to be working. Revenues are up and profits too. But all of a sudden, it feels weird -- chaotic. Like something you cannot put your finger on. Maybe it has to do with cultural issues (translation and time zone differences) or getting the right people on board. Who knows.

Then you wake up in the middle of the night and have an epiphany. You realize the problem ... the chaotic feeling ... is not cultural at all and nothing to do with global expansion. It's a problem you've dealt with before on a local basis.

It's the inability to execute on what needs to get done.

Find out here what went wrong (similar situation) and how things have been made right over at nine-year-old Havas.