Monday, November 27, 2023

Today in Global Small Business: Betting on a Lifestyle Brand to Go Global

©iStock/master1305
What's affecting me, my clients, my colleagues and other global small business owners:

  • The Italian Made in Italy apparel and accessory brand Vicario Cinque is ready to further expand globally through a series of strategies in-keeping with its own identity, expertise, love for the environment, quality, savoir-faire.  It's a bet on a lifestyle brand.
  • A triple-shot reinvention strategy with multiple paths for long-term [global] growth.
  • Full-blown gym Everlast plans for global expansion.
  • Quote of the week:  "My guiding principle is that prosperity can be shared. We can create wealth together. The global economy is not a zero-sum game." – Julia Gillard
  • Global economic growth will slow in 2024, say banks.
  • A different perspective than from above says that the global economy will perform better than many expect in 2024.

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