Friday, November 10, 2023

SMBs Level Up with AI

November 2022 marked a mainstream shift in the release and adoption of various generative artificial intelligence (GenAI) tools and products. ChatGPT became the buzzword in the world’s boardrooms, on social media and at dinner parties, ushering in an AI divide, where a segment of the population fully embraced this technology, another was wary, and everyone else unsure.

As Sasan Goodarzi, president and CEO of Intuit, puts it, “AI presents the next tectonic shift in technology and will be the greatest driver of innovation since electricity and the internet—and generative AI is transforming the way humans interact with computers.” 

GenAI has democratized access to this information, and by using this technology, small businesses now have a resource that provides them with precise information collected from vast amounts of data that they can use to propel their business forward.

Global small business is the lifeblood of most economies, and as technology evolves, SMB’s need to become more competitive in order to drive growth in a digitally enabled landscape.  AI might just take them there.

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