Wednesday, June 15, 2022

Turn Up Your Imagination

By force of habit, most executives tune down their imagination when strategizing. This is counterproductive, the authors of the article below argue.  Instead, they offer an alternative: Design fiction. 

A design technique that immerses executives and employees deeply in various possible futures, it uses artifacts such as short movies, fictitious newspaper articles and imaginary commercials to generate transformation roadmaps. Rooted in the future but helping to act in the present, design fiction results in concrete actions taken to adjust companies’ visions, strategies, and activities to create a better future.

Read this so you don't miss out on important opportunities to envision, and design, possible futures the world over.

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