Monday, June 22, 2020

Today in Global Small Business: Cross-Cultural Marketing in a Pandemic

What's affecting me, my clients, my colleagues and other global small business owners:
  • COVID-19 has destroyed 41% of Black small businesses
  • SMEs remain the backbone of our economy.
  • Quote of the week:  Together with a culture of work, there must be a culture of leisure as gratification. To put it another way: people who work must take the time to relax, to be with their families, to enjoy themselves, read, listen to music, play a sport." – Pope Francis
  • COVID-19 metrics matter.  Check some robust ones out here and provided by Bloomberg Philanthropies.
  • Building resilience in a world disrupted.
  • Cross-cultural marketing in a pandemic:  key tents for business leaders.

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