Today in Global Small Business: Cross-Cultural Marketing in a Pandemic

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What's affecting me, my clients, my colleagues and other global small business owners:

• COVID-19 has destroyed 41% of Black small businesses. 
• SMEs remain the backbone of our economy.
• Quote of the week:  “Together with a culture of work, there must be a culture of leisure as gratification. To put it another way: people who work must take the time to relax, to be with their families, to enjoy themselves, read, listen to music, play a sport." – Pope Francis
• COVID-19 metrics matter.  Check some robust ones out here and provided by Bloomberg Philanthropies.
• Building resilience in a world disrupted.
• Cross-cultural marketing in a pandemic:  key tents for business leaders.