Friday, September 14, 2018

Are You Ready to Go International?

You may never feel entirely ready to go international, but there are some important benchmarks you should reach before you start considering interest from overseas.  Here are six.
  1. Have a profitable business model in your home country, with systems and procedures that have been proven across multiple locations.
  2. Have adequate experience and maturity to interact meaningfully with foreign partners. 
  3. Be the primary point of contact for your international partners, both during agreement negotiations and after the deal is signed.
  4. Add someone to your team to focus specifically on identifying target markets and searching for partners
  5. Have patience.
  6. Be prepared to invest significant time and money before your international efforts pay off.
Read the entire article to be sure you are ready for international expansion.

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