Thursday, December 22, 2016

How to Become the World's Best At Anything

Even if you don't have a lot of bucks, you can still make your product, service or business into a global brand.  And a strong brand is one of the most valuable assets a company owns (think Coca Cola, for example).

In the case of Nigerian-based Access Bank, they aspired to become a solid brand, not just a cool logo or advertisement, that would command respect in many sectors.  And they achieved it.
"While innovation, excellent risk and corporate governance framework might be the advantage we have over our competitors, the [Access] Bank is propelled by a vision of becoming the world’s most respected African Bank, and this requires us to do things differently to standout. He [Access Bank Group Managing Director, Herbert Wigwe] thanked the bank’s stakeholders for their support and assured them of improved performance in the years ahead."
Read more about Access Bank's story here.

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