Tuesday, October 20, 2015

How Do You Conquer the World with Your Shiny New Product?

How do you conquer the world with your shiny new product?  Let me count the ways.  First, try some blue-sky thinking.  Next, get out your compass and develop a roadmap on where you want to go.  Lastly, ask yourself this:  Who is ______________________________ (fill in the blank with your company name); What do we stand for ______________________________________?  Does your brand stand for what your customers want to feel?
The painful truth is that it’s a big bad world of big-name brands out there. So if you’re a start-up entrepreneur with big dreams and an even bigger desire to conquer the world with your shiny, new product but without the marketing budget of the bigger international brands you need to be clear at what your brand is, what differentiates you, and what why consumers should go to you instead of the competitors. Armed with a strong brand, you’re on your way to winning big in the global marketplace.
Read more:  How small businesses can win big with branding

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