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Charles Fishman weaves an amazing story (all true) about Marlin Steel for Fast Company (below). There are so many lessons in it for a small business owner - from thinking of your product not as it is but rather, what it could be - to how to sell to customers who are price
insensitive! You must read this article - every word. And even more amazing and exciting is that Marlin Steel will be in my new exporting book (chapter 30 on real life accounts of successful export businesses).
Read the entire article:
The Road to Resilience: How Unscientific Innovation Saved Marlin Steel
Moral of the story? Do something new! Reinvent your company from both the products you sell and how you create them! Stretch your capabilities and good things will follow.
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2 comments:
Laurel, thanks for sharing an amazing innovation experience. Good read
You're welcome. Thanks so much for your readership! (And I'm excited because Drew Greenblatt, President of Marlin Steel will be featured in my new exporting book in the chapter devoted to real-life accounts of successful export businesses! Watch for news on the book coming soon.
My best,
Laurel
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