When You Depend on Exports, What Happens?

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Drew Greenblatt, president and owner of Marlin Steel, a manufacturer of custom mesh wire and steel baskets based in Baltimore, Maryland, has a thing or two to say about the USA economy, the shape of the rest of the world, and the case of depending on exports to fuel business growth.

Read more:  How Small Businesses Are Dealing With the Global Uncertainty

Smallness Makes Success More Exciting on the World Stage

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Charles Fishman weaves an amazing story (all true) about Marlin Steel for Fast Company (below).  There are so many lessons in it for a small business owner - from thinking of your product not as it is but rather, what it could be - to how to sell to customers who are price insensitive!  You must read this article - every word.  And even more amazing and exciting is that Marlin Steel will be in my new exporting book (chapter 30 on real life accounts of successful export businesses).

Read the entire article:  The Road to Resilience:  How Unscientific Innovation Saved Marlin Steel

Moral of the story?  Do something new!  Reinvent your company from both the products you sell and how you create them!  Stretch your capabilities and good things will follow.