Wednesday, December 14, 2011

Exporting: Got a Marketing Plan?

If you are considering exporting, better get organized on the marketing front. This article might help.
Keep the research summary to one page, and break it into four manageable parts (refer to article below). The purpose of this exercise is to establish a broad scope on your research market analysis but not so broad that you overwhelm yourself. Try to begin with the end in mind: Where do you want to go and how will you know that you have arrived?
How to Develop an Export Marketing Plan

1 comment:

Anonymous said...

Informative article! Here's another good one about starting an export plan and the resources that are available: