Thursday, June 24, 2010

Learn Who's Doing What in One of the World's Most Populated Countries

My latest installment for Small Business Trends/American Express OPEN Forum: Global Sophistication: Selling in China is All the Rage

2. Starbucks. Big plan at the moment: Step up expansion into huge markets in China. Why? When you over-expand locally and entrench the marketplace, there’s nowhere else to grow but outside your own borders. China is it for Starbucks. Their plan is to open thousands of cafes in China and achieve great success in one of the largest markets in the world.

Tip for small businesses: When local sales begin to weaken, retrench and take steps to rejuvenate sales with a global strategy.
Posted by: The Global Small Business Blog

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