Wednesday, February 15, 2006

Expanding in China: Smaller Companies Step In

In IndustryWeek

Author John Teresko indicates that preparation, or due diligence if you will, is the key to developing a successful strategy in China but I don't think a small business has to invest U.S. $225,000 in travel and lodging expenses to make that happen. A lot of the preliminary planning (grunt work) and strategizing can take place from the homefront first before venturing off to China. I'll have a column soon in Entrepreneur magazine on selling in China but in the meantime, read Teresko's article here.

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