In Startup Journal by The Wall Street Journal (10/8/04)
Global expansion tempts franchised service-providers. But some U.S. business concepts don’t translate easily overseas. Another consideration is to watch out for nimble copycats who follow in your footsteps on a local level and erode the market.
To read the full, interesting article, visit Startup Journal by The Wall Street Journal: Service Franchises Are Going Global
Friday, October 08, 2004
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Franchising as an activity in India is it a very nascent stage. There is no franchise law or mandatory disclosure. This makes it difficult for prospective franchisees / licensees to make a decision. However, India have started importing American franchises. TGIF, McDonalds, Subway, the UPS Store all are bullish on India, and so far they have recieved an enthusiastic response from the prospective franchisees
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