According to CEO & Founder of Startup Professionals, Inc., Martin Zwilling, there are six key risk factors when scaling a business to go global. He bases the article below on NYU Stern School of Business scholar and leader Robert Salomon's recent book, “Global Vision." The six factors are as follows:
- Size market potential granularly based on local economics.
- Assume large and frequent economic swings.
- Currency exchange fluctuations can wipe out gains.
- Factor in basic infrastructure quality and services.
- Evaluate the political climate and operational processes.
- Honor cultural sensitivities and assumptions.