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How many global scaling opportunities are you missing today? That is the question that begs to be asked and puts the elephant right on the table.
According to CEO & Founder of
Startup Professionals, Inc., Martin Zwilling, there are six key risk factors when scaling a business to go global. He bases the article below on NYU Stern School of Business scholar and leader Robert Salomon's recent book, “
Global Vision." The six factors are as follows:
- Size market potential granularly based on local economics.
- Assume large and frequent economic swings.
- Currency exchange fluctuations can wipe out gains.
- Factor in basic infrastructure quality and services.
- Evaluate the political climate and operational processes.
- Honor cultural sensitivities and assumptions.
Read more
here.