Tell Stories at a Global Scale

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Carrier Kerpen, a contributor at Forbes, interviews Sonia Carter, Head of Digital and Social Media Marketing for Mondelez Europe on her podcast, “All The Social Ladies.”

Here are a few insights from her interview with Sonia:

1. Cast a wider net.
2. Tell your stories at [global] scale.
3. Disseminate your learning globally.

Each point comes with its own takeaway.  On No. 3, for example, the takeaway is:

Use what you learn from the successes and failures of your campaign to inform the rest of your business across global markets.

Read the entire article:  3 Sweet Tips From the Lady Behind Cadbury's Social Media Success