From Idea to Export Business

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Everything we do today is potentially relevant to consumers anywhere in the world, provided they understand what we are doing. So if that is the case, how do we sell to the world?  Here’s an example of how the journey to exporting or launching an export business begins.

Read more about how an export business is born.

Sell Your Wares to the World

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Having a website rather than a bricks-and-mortar shop means a company can sell their wares to the world. But taking payments for international sales may not be straightforward.

"One of the biggest realisations we had when looking to expand was that credit card penetration is generally much lower in most markets outside the UK and US," he [Nigel Whiteoak, co-founder of LoveCrafts] explains.

Payment difficulties contribute to about 15% of online shoppers abandoning their virtual shopping baskets before completing the purchase, research suggests. That and difficult-to-navigate, fiddly websites.

Read more ... how can you help your local online business go global?

Tips to Make a Website Global

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With an effective international website, you can sell to the world.  Here's how.

Mind Your Language

Related article:  10 Ways To Transform Your Web Site Into a Dynamic Two-Way Communication Tool

Posted by:  The Global Small Business Blog

Oreo Odyssey

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With Kraft's recent acquisition of Cadbury (take a visit, it's fun), will all the world love the Oreo, especially in emerging and other international markets Kraft is not in?

Cadbury gives Kraft an entrance without the expense (sans, of course, the acquisition itself) of breaking into such markets on its own. They might have to do a little tweaking (called adaptation) of the Oreo ingredients to meet the taste buds of consumers in markets they select to enter.

Read more here.

Also, refer to our post May 5, 2008, "Reformulating the Oreo to Sell to the World." Looks like they anticipated what was ahead.

Reformulating the Oreo to Sell to the World

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Kraft has scored in China thanks to reformulating its best-selling American Oreo cookie to local tastes.

What's the China Oreo like? It's long, thin, four-layered and coated in chocolate.

Great case study. Watch the video and read more here.