Localization Testing Questions to Address When Launching a Product in a Different Market

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As the author of the article below states, "A software application will not succeed globally if it’s written for a U.S. audience only. Users want an application that adapts to their understanding and expectations."

Localization testing verifies that an application functions as expected when it’s used in multiple locales with varying languages, formatting preferences and cultural expectations.

How do you actually create a strategy for localization testing to confirm that international audiences will respond well to your products?  What are the questions to address?

Read more about how to build a strategy for localization testing.

How to Dive Into International Markets

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Unsure of how to dive into international markets?  Or are you opting to avoid it altogether?  Especially with recent international uncertainties such as Brexit (UK) and the new President-elect Trump (USA), being wary is understandable.

Yet, how can small businesses not only expand by selling globally, but also ensure that they have a successful outcome despite economic or political uncertainties? Here are five strategies.  The first one being diversify your selling to different markets and countries.

Read more here.