The Three P's of Global Small Business Sustainability: Planet, Profits and People

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Sustainability requires a balance of tactics. It involves reducing a business’s carbon footprint and maintaining long-term operational and financial health. It’s much more than installing new LED light bulbs. A successful sustainability strategy involves three key components:

Planet, profits and people.

Small business sustainability strategies don’t just promote energy efficiency and social responsibility.  They can also help organizations strengthen their position in the marketplace.

I Wasn't Trying to Build a Global Company

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In a recent opinion piece for the Wall Street Journal, Facebook CEO Mark Zuckerberg said, "I wasn't trying to build a global company."

Instead, he just realized you could find almost anything on the internet—music, books, information—except the thing that matters most: people.

And that was the beginning of Facebook (2004), which currently has more than 2.7 billion monthly users worldwide (Q3 2018, most recent report available).

Learn more about Mark Zuckerberg's business model and read the opinion piece here.