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As a Melbourne, Australia mother, Julie Bray was juggling running a small business with being a school mom, and the request to "bring a plate" caught her out more than once. Hence, it triggered her to start a business that sends out notifications through a smartphone app called
Konnective.
What distinguishes Konnective from existing social media platforms?
Ms Bray answered that Konnective's annual subscription model for companies is cost effective compared with messaging via SMS, that it does not have limitations on group size, and it avoids the "noise" of social media networks or email lists where "everybody hits reply all."
She has set her sights on the global marketplace. Learn more:
Julie Bray is turning a parental fail into a global business with smartphone app
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