Showing posts with label interview. Show all posts
Showing posts with label interview. Show all posts

Tuesday, October 18, 2022

Build a Global Brand That Reaches a Wider Audience Via Ecommerce

©iStock/Chainarong Prasertthai
Alexis Jae's family has been in the jewelry business for more than 75 years. When she entered her family's occupation, she started her own business, Alexis Jae, by establishing an ecommerce website via Shopify, allowing her company to reach a much larger audience with its jewelry staples such as gold hoop earrings and statement necklaces.

Read the interview where she discusses what made her start an ecommerce website, how she decided on its appearance, and what steps she took to define her audience.

Wednesday, July 24, 2013

How About Mexico for Manufacturing?

iStockphoto/Thinkstock
I interviewed Carlos Balderrama, executive president of CODESIN about Sinaloa, a state in northwest Mexico. What follows is an excerpt from our interview, when we talked about what makes Sinaloa a good investment opportunity right now.
Laurel Delaney: Not too many people have heard of Sinaloa, Mexico. Why is that?

Carlos Balderrama: Americans are better acquainted with Mazatlán, which is located on the south coast of the state and considered one of the premier tourist destinations of Mexico. We are a state with an agricultural and food industry tradition; even though we have only 3 percent of the nation’s territory and 2 percent of its population, we are responsible for 30 percent of Mexico’s total production of food and also supply much of the off-season produce to the United States.
Read the entire interview:  An Interview with Carlos Balderrama of CODESIN