Today in Global Small Business: Market Yourself in a Digital World

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What's affecting me, my clients, my colleagues and other global small business owners:

• Experiential learning:  wegg® on-the-ground workshop March 13 in Chicago with Kiesque CEO Jacqueline Smith.  Learn more and to register (limited seating), visit:  https://www.eventbrite.com/e/wegg-workshop-roundtable-discussion-with-jacqueline-smith-ceo-kiesque-tickets-56688344364 
• How streaming TV blew up old ideas about what American will watch worldwide.
• Quote of the week:  “For me, it matters that we drive technology as an equalizing force, as an enabler for everyone around the world." – Sundar Pichai.
• Minnesota-born Lucy Juicy is poised to become a global phenomenon.
• Business owners all over the world teach others how to market themselves in a digital world.  Here's an example.
• Guess which company has become the first global ecommerce company to completely offset carbon emissions from shipping?

What's a Global Phenomenon?

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What's a global phenomenon?  Some think it's the movie Star Wars.

In the weeks leading up to the premiere of the latest movie in the franchise, there was much discussion online about the different international trailers.

The article below talks about the five basic principles to building customer communities globally, and the widely available tools you can implement them with.

Read more:  Five Basic Rules for Building Customer Communities Globally