Big Global Ambitions: TikTok, Temu and Shein

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China has been “the world’s factory” for decades, with made-in-China goods reaching global consumers through foreign brands, shops, or sites like Amazon. And the country has had a vibrant domestic e-commerce sector, with companies like Alibaba and JD.com growing into juggernauts.

Now see how Chinese e-commerce platforms like Shein, Temu, and TikTok Shop are causing a stir and going global with big ambitions. 

Finding Global Brand Desirability

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Finding global brand desirability, according to Lisa Shiqi Yu, Genlab CEO and former digital transformation head of L’Oreal China and Elijah Whaley, VP of Marketing at Gainfluence, comes from combining superior product quality with defining your brand purpose, delivered through extraordinary customer experiences.

When it comes to long-term brand building, the local beauty brands can learn a lot from foreign brands.  See what the future brings.