Leverage Social Media to Go Global

©iStock/metamorworks

Small and medium sized businesses around the world are leveraging social media and digital tools as a way to connect with their customers worldwide, according to a new survey from Ipsos. 

The online survey focused on how these businesses use digital tools, such as personalized online advertising, to carry out their business operations. This survey was conducted in 43 markets for Meta (“Facebook”) by Ipsos, interviewing more than 37,000 people ages 18+, who are founders, owners, senior executives, or senior managers of small and medium sized businesses (SMBs) in June and July of 2022.

Read more to discover how almost half of all small and medium sized businesses globally plan to extend their reach online.

Why Global Trust is Waning

©iStock/Jacob Ammentorp Lund

We all know to excel in this world you must develop trust and articulate a value far beyond the numbers to different audiences worldwide.

Global trust in large businesses is waning, yet recent studies show that trust is highest amongst people’s friends, neighbors, and communities – the places where small businesses thrive.

The good news is that new digital tools are making it easier than ever to start and run a global business and we are in an environment where investors are constantly looking for opportunities to diversify.

However, small businesses still struggle to grow.

Learn about the real strength and value of small businesses here.