Boots on the Ground Make Going Global Easier

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A lot of small businesses have the philosophy that driving international sales has a lot to do with getting closer to your customer.

But [the Australian Federal Government's Export Finances and Insurance Corporation (EFIC)] executive director Andrew Watson warns that getting the right corporate structure, business partner and making sure you’re meeting all the regulatory and compliance obligations of overseas markets is the key to success. “There’s a real need to make sure that you’re managing the risks that you’re taking by entering that new market,” he says.

Are you ready to take the risk and invest?  Read more here.

Get Your Boots On the Ground

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Oh there are so many ways to reach out to the world for business, especially if you have an Internet connection and know how to do a good job with online marketing.  But at some point, as we all know it based on our "local" experiences, you have to meet face-to-face with people you intend to do business with.

Think of the notion of getting married without ever dating the person.  Not going to happen.  The same principal holds true with developing a customer relationship.  You've got to meet in person, get your boots on the ground, to experience the real deal.

Think I'm wrong?  Read on:  6 Tips For Expanding Your Startup Internationally