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Every successful marketing plan begins with thorough market research. As stated in the article I [Laurel Delaney] wrote below, your first market research project is usually the toughest because it's all unfamiliar terrain. But once you have collected the data you need to predict how a specific type of product will sell in a specific geographic location, you can use the information over and over again as a guideline for exports of similar products.
Biggest tip: Try to begin with the end in mind: Where do you want to go and how will you know that you have arrived?
Discover the 4 easy steps to developing an export marketing plan here.
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