Does Releasing Something Broadly Mean Globally?

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Zynga recently rolled out Battlestone, a new mobile arcade action game, in select markets and they claim it won't be long before it's available more broadly.

Does releasing something broadly mean globally?

In Zynga's case:

We’ll have more coming soon as we ready Battlestone for worldwide release. 

Read the entire blog post here.

Be Ready If Your Product Hits It Big Globally

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The article below is confusing but touches on a few key points when it comes to expanding your business internationally.

For example:

Companies should develop what moderator and paid Content Executive Editor Ernie Sander called “the inverse of a disaster plan:"  Track the numbers and be ready if your product hits it big globally. “A lot of companies aren’t ready and when it happens they can’t take advantage of that momentum. They collapse,” said Jones—that hasn’t happened at Zynga because they tracked usage data closely and had plans in place.

As I said, a bit confusing but there are a couple of insights that are worth searching for.

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Posted by:  The Global Small Business Blog