Select an Overseas Market that Flourishes

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Eyewear retailer Warby Parker recently opened up its first international store outside the U.S. market in Toronto, Canada. The company chose Toronto because it was a "densely populated, cosmopolitan, cultured, diverse city" like its home city of New York.  CEO and co-founder Neil Blumenthal said the brand "flourishes when there's a large creative community."

Is this a strategic shift for Warby Parker?  Is Warby Parker profitable?  Could other overseas markets be next for Warby Parker?

Learn more:  Warby Parker Goes Global With Its First International Store

Technology Is Changing the Global Landscape

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This year Google opened its first “Winter Wonderlabs” in six U.S. cities to showcase its tablets, laptops and other gadgets. Customers can try out the products but must buy them online. The showrooms will close at the end of the holiday season.

Learn what else is different for retailers who have both a brick and mortar and online presence, including Amazon, Bonobos and prescription eyeglass specialist Warby Parker.

Read the entire article: Online retailers build brands by opening showrooms